Tangent Golf is not just another golf GPS app. Leveraging state-of-the-art shot tracking, an AI smart caddie learns as you play to build a complete profile of your golf game to tell you not just what to hit, but where to hit it.
Tangent’s marketing team came to us looking to take their video marketing to the next level. While they excelled at filming, editing was holding them back. By streamlining their editing workflow and improving quality, we’ve helped them release long-form and short-form content faster and with greater impact—leading to a surge in performance metrics and app downloads.
Plan: EDIT-ONLY PRO
We've been using Capture's Edit-Only plan to produce promotional content for my golf software business. They've been able to edit everything from long-form content on YouTube showing off the app to shorts, reels, and video ads. The workflow has been extremely easy. Upload video with some direction and goals and get a high-quality video in a few days. Rob has been extremely easy to work with and invested in the results of the video after publishing, which helps us to believe we have a great partner in Capture. Our views and engagement have grown tremendously since moving to Capture and better yet we get all our time back to focus on what we really need to be doing to grow the business. It's been a huge boost to our productivity and results. Highly recommend Capture for your editing needs.
Tangent Golf’s video strategy blends long-term YouTube growth with short-term paid ads and social media content. They use two brands, Tangent Golf channels and personal brand channels called The Good Miss Golf, to reach different segments of their audience. The goal is to drive app downloads and subscriptions that increase their annual recurring revenue.
For a while, Tangent handled all video editing in-house, relying on their videographer and marketing team. While this got them by, they were not seeing the results they wanted. When they tried to scale their marketing efforts, they struggled to keep up and could not maintain the quality they needed. That led them to partner with Capture for a more streamlined and consistent video editing process.
Now their team focuses on filming and planning while sending us the footage to edit. In return, they receive plug-n-play video assets they can use in their marketing. Our Edit-Only plan has delivered strong results for Tangent, including a 2.5x ROAS on paid ads, a major increase in impressions and video output, and a surge in app downloads.
Our client portal is designed to be simple and intuitive. Upload your assets to our file-sharing system, fill out a quick form with any creative direction, and select the formats or additional clips you need. That’s it, we’ll take it from there!
You can monitor the progress of videos in your editing queue, with every request assigned a turnaround time and delivery date based on complexity. Communication and review are streamlined through a simple comment-based system that your whole team can use.
We have edited all kinds of videos for Tangent, including long-form golf matches, tips and tricks videos, behind the scenes content, branded videos, podcasts, short-form videos and more. No matter the type of video, our editors handle it with consistency and quality.
We also create custom motion graphics to boost engagement and help viewers understand key messages. For Tangent, this includes app overlays, branded graphics and editable templates for recurring elements. All Edit-Only plans include access to working files upon request, which allows Tangent to reuse the motion graphic templates we create across future videos. Below is a Youtube video showing some of the graphics used in a 18 hole golf video.
Another benefit of Edit-Only is the flexibility it gives you in the type of content you can create. We include a Hero Edit tier that is reserved for your most important videos, such as major advertising campaigns or content that requires high-end motion graphics or animation. This tier is selectable only by you in the Edit Request form.
Tangent Golf has used this option to create several pieces of content that would normally be very expensive when quoted by a traditional agency. Below are two examples of Hero Edits. One was a paid advertising campaign that required high-end color grading, custom motion graphics and detailed sound design. The other was a set of custom animations for new user onboarding. This onboarding animation was important because it quickly shows the benefits of the software and encourages more paid subscriptions.
The first time you see your video, it’s ready to post, with no placeholders or incomplete sections. Need changes? Enjoy unlimited revisions (with no surprise invoices) until you’re completely satisfied. We can spend as much time as needed perfecting a video, or focus on speed to scale your output. All final files are delivered via Google Drive and easily accessible through your client portal.
Once an Edit Request is complete, we immediately get to work on the next one giving your marketing team a steady stream of content to post.
Get all your video editing needs handled with Capture’s flat-rate subscription model. So your team can focus on executing marketing campaigns with plug-and-play video assets that drive ROI.
Book a call to discuss see how we can solve all your video editing needs. The first edit is on us!
