Neuropeak Pro helps high-performing individuals, golfers, and professional athletes perform better under pressure through precision breathing, heart rate variability (HRV), and brain performance training.
NFL quarterback Kirk Cousins and PGA Tour golfer Keegan Bradley are just a few of the athletes Neuropeak Pro works with on a routine basis. This close relationship they have developed with high-caliber athletes has presented some unique content opportunities to market their business.
However, filming with professional athletes poses its own set of challenges, primarily the limited time available with them. To maximize their opportunities, they needed a video partner who could film a large volume of content in a short amount of time.
After hearing about our production process and our unlimited, subscription-based video production plans, Neuropeak Pro decided to go all-in on video.
“Rob and his crew are great to work with! From pre-production planning, making on-site adjustments, to production and final cuts - they're on it.”
For every filming session, we do extensive preparation and planning prior to the shoot, ensuring you get the most content and return on your investment. This was no different when we filmed with NFL quarterback Kirk Cousins.
We worked with Neuropeak Pro’s in-house marketing team to outline the key messages we needed to convey. We thought through the various types of shots we wanted in terms of angles, styles, formats, platforms, and purposes—and pulled together a quality crew to ensure everything would go smoothly.
In total, we were able to film over 15 short-form videos and 3 long-form videos in the short two hours we had with Kirk Cousins. Many videos garnered hundreds of thousands of views, with one seeing over 600,000 views and 6,200 shares.
For their other filming sessions, we filmed on location in Florida with professional golfers Keegan Bradley and Morgan Pressel. Again, we took the same approach as we do for any client, planning out all the videos beforehand to maximize the outcome. In both filming sessions, we created over 25 short-form videos and one long-form video with each athlete.
Videos were edited and optimized for Instagram Reels and other short-form platforms. We also added on-screen captions to boost engagement. Their in-house team was now well equipped with a wealth of social content to post throughout the year.
There is no limit to the style of content we can film during your filming sessions. Neuropeak Pro took advantage of this to film new in-app training videos for their flagship product, the NTEL Belt—a training device that lets you unlock peak performance through better, more intentional breathing.We worked with their in-house team to refine scripts for each video. After filming at their office, we pulled together stock footage and created simple motion graphics (yes, both are included in our plans) to help enhance the storytelling.
“Rob and his team do fantastic work. They are very thorough and professional. The quality of the finished product is first class. Rob has a great eye for how the production should go but is very collaborative and easy to work with. I would recommend him to anyone.”
If you need a lot of video and don’t want to blow through your budget with per-project pricing, reach out to us to see if our subscription-based video production and editing plans are right for your business.
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