We helped Grilla Grills launch a new pellet grill with content marketing videos.
Grilla Grills offers wood pellet, smoker grills and ceramic grills. As an online based retailer, Grilla Grills relies heavily on social media marketing and video production.
Grilla Grills designed and launched a new pellet grill in the spring of 2019. In addition, they launched a new AlphaSmoke controller. They hired us for product photography, design, video strategy, content marketing, and explainer videos. This content was used to educate the customers on the new grill, and drive sales to their online website.
Videos, graphics, and photography were designed for a social media strategy. At launch, overview videos were released, with additional targeted videos the weeks after.
We created store images for Shopify that showcase all the features of the grills. Videos were planned, filmed, and edited within one week, due to timing of manufacturing. Video production look place at the client’s location.
Watch Product Launch Videos
Product Overview Video
Overview video of Grilla Grills’ new Chimp pellet grill. Used on their website, Shopify, and social media platforms.
Product Lineup Video
This Facebook video ad shows the new lineup of Alpha Smoke pellet grills. Created with motion graphics and video.
New Product Explainer Video
Grilla Grills launched an industry first controller. This explainer video educates customers about the advantages.
Social Media Video Marketing
PID controllers are a hot topic in the pellet grilling industry. This video incites people to comment their thoughts about PID controllers vs traditional controllers., and promotes Grilla Grills AlphaSmoke controller.
Jerky Recipe Video
As part of Grilla Grills’ ongoing social media strategy, recipe videos are created using their grills.
Ribeye Steak Recipe Video
As part of Grilla Grills’ ongoing content marketing strategy, recipe videos are created using their grills.
Capture Video + Marketing is a full-service creative marketing agency in Grand Rapids, Michigan. We specialize in all things video. We help brands grow.