Grilla Grills Chimp Launch

We helped Grilla Grills launch a new pellet grill with content marketing videos. 

Grilla Grills Chimp Product Launch
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Grilla Grills offers wood pellet, smoker grills and ceramic grills. As an online based retailer, Grilla Grills relies heavily on social media marketing and video production. 

Project Objective 

Grilla Grills designed and launched a new pellet grill in the spring of 2019. In addition, they launched a new AlphaSmoke controller.  They hired us for product photography, design, video strategy, content marketing, and explainer videos. This content was used to educate the customers on the new grill, and drive sales to their online website.  

Social Media Marketing

Videos, graphics, and photography were designed for a social media strategy. At launch, overview videos were released, with additional targeted videos the weeks after. 

Social Media Marketing

We created store images for Shopify that showcase all the features of the grills. Videos were planned, filmed, and edited within one week, due to timing of manufacturing. Video production look place at the client’s location. 

Watch Product Launch Videos

Social Media Marketing Video Campaign in Grand Rapids
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Product Overview Video

Overview video of Grilla Grills’ new Chimp pellet grill. Used on their website, Shopify, and social media platforms. 

Alpha Smoke Chimp Pellet Grill Launch Motion Graphics
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Product Lineup Video

This Facebook video ad shows the new lineup of Alpha Smoke pellet grills. Created with motion graphics and video. 

Alpha Smoke Explainer Video Thumbnail
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New Product Explainer Video

Grilla Grills launched an industry first controller. This explainer video educates customers about the advantages. 

PID Controllers AlphaSmoke Launch
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Social Media Video Marketing

PID controllers are a hot topic in the pellet grilling industry. This video incites people to comment their thoughts about PID controllers vs traditional controllers., and promotes Grilla Grills AlphaSmoke controller. 

Smoked Jerky Explainer Recipe Thumbnail
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Jerky Recipe Video

As part of Grilla Grills’ ongoing social media strategy, recipe videos are created using their grills. 

Reverse Seared Steak Recipe Explainer Thumbnail
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Ribeye Steak Recipe Video

As part of Grilla Grills’ ongoing content marketing strategy, recipe videos are created using their grills. 

Looking for a Creative Marketing Agency to Partner With?

Capture Video + Marketing is a full-service creative marketing agency in Grand Rapids, Michigan. We specialize in all things video. We help brands grow. 

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