YouTube is the 2nd largest search engine behind Google.
For a business, specifically smaller to medium-sized businesses, this is probably the most important factor in choosing a platform. If you want to stick with one platform, or only have the resources to manage one, choose YouTube every time. The main reason we recommend this is because of YouTube’s audience size and optimization for search.
YouTube’s audience is significantly larger than Vimeo. Here is a great stat from YouTube: “Over 2 Billion logged-in users visit YouTube each month and every day people watch over a billion hours of video and generate billions of views.” Not putting your video in front of that audience limits your business’s return on investment with videos.
In relation to Search Engine Marketing (SEM) and Search Engine Optimization (SEO), Youtube is the winner. Because of the sheer amount of users and youtube searches that are done each day, it makes YouTube the 2nd largest search engine behind Google. Additionally, Google prefers to show YouTube videos in its search results. This is often above the #1 result for a search, and even above paid search ads sometimes.
YouTube is relatively easy to rank #1 for a topic if the video is well made and informative because there is simply less competition. There are over 1.7 billion websites competing for the top spot on Google Search, compared to 25 million+ Youtube channels competing for the top spot on Youtube. A majority of these channels and websites are very small or inactive, but the stat still shows how much more work is required to rank on Google. By hosting your videos on YouTube, you’ll double-dip into the #1 and #2 search engines.