Finding the right videographer can be a challenge. Maybe you’ve had a bad experience with a videographer who didn’t meet your expectations, or you overpaid for someone who underdelivered. In this blog, we’ll give you our tips on we find and hire the best videographers. In addition, we'll cover the average costs for videographers so you are ready to answer the question "what's your budget?"
Where to Look for Freelance Videographers
1. Word of Mouth
If you know others in your industry who have hired videographers, start by asking them for recommendations. A referral from a trusted source is one of the best ways to find someone reliable.
2. Upwork
Upwork is a freelancing website where you can find freelancers for a variety of projects, including video production and editing projects. By posting a job with details about your project, location, and expectations, you can attract local videographers who fit your needs.
Pros:
- It’s easy to get your project in front of a ton of people
- Secure payment system with protection
- Ability to review portfolios and ratings before hiring
Cons:
- Quality varies, so you may need to sift through unqualified applicants
- Upwork charges a fee on top of your project, so make sure to account for that.
3. Local Facebook Groups
Search for local groups in your city related to videographers, film production, or creative freelancers in your city. These groups are usually small but highly active, making them a great place to find professional recommendations.
To get started, join relevant groups and then post about your project. Many times, other professionals will tag or recommend skilled videographers in the comments, helping you find the best talent quickly.
Pros:
- Easy to find local talent
- Immediate social proof from other people
Cons:
- Smaller cities may not have groups
- Quality range can vary
4. Google Search
A simple Google search for “videographer [your city]” can yield a list of local professionals with websites showcasing their work. Browsing their portfolio will help you determine if their style aligns with your brand. Look for videographers with professional websites, positive client testimonials, and a strong portfolio.
Pros:
- Those focused on marketing (SEO) show up first. This marketing understanding often benefits your project.
- Easy to find local talent
Cons:
- Many freelancers don't put effort into their own websites.
5. LinkedIn
LinkedIn is an excellent place to find corporate videographers. Posting about your needs on LinkedIn can quickly generate recommendations from your network. Just be mindful that recruiters may also reach out, which can sometimes lead to spam. By indicate your are looking for freelance help specifically, that will help limit some spam.
Pros:
- Immediate social proof from other people
- Linkedin focuses on corporate/marketing.
Cons:
- Can receive spam from recruiters.
6. Instagram
If you have a specific visual style in mind, Instagram is a great platform to find videographers who produce similar content. Use hashtags like #videographer, #corporatevideographer, or #commercialvideography to discover talent.
While you may not always find someone local, you could explore the possibility of flying them in if their work perfectly aligns with your brand vision and budget.
Pros:
- Find videographers who specialize in your style.
Cons:
- Videographers are often not local.
Tips For Hiring a Freelance Videographer
When hiring a freelance videographer, there are a few things you need to know to ensure you're hiring someone who can deliver results.
1. Review Their Portfolio
Start by looking at their past work. If you like what you see, ask for specific examples relevant to your project.
2. Ask About Their Role
Sometimes, videographers showcase projects where they only played a minor role, such as assisting on a shoot rather than handling the full production and editing. Ask them directly what their involvement was in each project they present to avoid misjudging their skill level.
3. Conduct a Zoom Interview
Once you’ve shortlisted a candidate, schedule a Zoom interview just like you would when hiring a new team member. During the call, ask about:
- Their process
- How they prepare before a shoot
- What the shoot day looks like
- What to expect in post-production
If the call goes well and you feel confident in their abilities, check their reviews. Look for testimonials on Upwork, Google My Business, or their website. You can also ask for direct referrals from past clients.
4. Payment
Pricing structure can vary between videographers, but most professional videographers will take a deposit up front and bill the rest at the end of the project. Typically this is a 50/50 split. Always request a contract if they do not provide one for you. This protects you and them. If a videographer does not present you with a contract for the scope of work, we recommend not working with them.
How Much Does it Cost to Hire a Videographer?
One of the most important questions a videographer will ask during the first call is, "What is your budget?" Many clients don’t know how much video production costs, so here’s a rough guide to help you set expectations and create a reasonable budget range.
Note: Prices may seem high, but remember freelancers need to account for self-employment taxes, equipment, overhead, and other costs that in-house employees don't need to worry about.
Low End Videographers
Low-end videographers are typically straight out of college, usually with 1-2 years of experience. Videographers in this range can be hit or miss, so be careful if your project is very important.
- Day Rate: $300-$400
- Editing Rate: $30 per hour
Average Videographers
Videographers who have been working for 2-6 years typically. Good at most types of projects, but lack specialization.
- Day Rate: $600-$1,200
- Editing Rate: $60-$90 per hour
High End Videographers
Videographers with over 7 years of experience or those specializing in very niche styles.
- Day Rate: $2,000-$3,500 per day
- Editing Rate: $100 or more per hour
We Can Help
If you need a recommendation for local videographers, reach out to us—we may know someone in your area. Capture is based in Grand Rapids, Michigan, and serves clients across the United States. Learn more about our flat-rate video production and video editing plans.
