Just like any other large purchase, it's important to do some research before hiring a video production company. Video can be a big investment for your business, so it's crucial that you choose the correct Grand Rapids video production company the first time, instead of getting a subpar result and having to start over again.
Beyond calling a few companies, getting quotes, and looking at reviews, there are other questions you should be asking when researching video production companies in Grand Rapids. In this article, we put our best tips to save you time and help you make the best choice.
Have questions? Reach out to us!
Determine Your Goal
Every video should have some sort of goal. Video is simply a medium for a marketing message, so how does your video fit into a marketing goal? Once you can clearly define your goal, the content of the video becomes much clearer.
This is something an experienced Grand Rapids video production company will ask when you first talk to them, so have your goal defined before you first call them.
Create a Content Brief
A production company will typically ask you for some sort of content brief. While you don't need to know every detail, knowing how many videos and how you might use them is helpful in initial conversations.
This includes social media cutdowns, additional versions for ads, and any photos to go along with the campaign. Prior to calling them, take some time to think about all the assets related to the campaign that you might need. This will help them provide an accurate quote for you.
Set Your Budget
The cost of video varies significantly. A 30-second video could cost as little as $100 but could be all the way up to $100k or more. What's the difference? Well, the $100k project usually solves a bigger problem and there is more riding on a successful video. That being said, cost usually scales with the intended goal or result.
Setting a budget helps a Grand Rapids video production company determine the best way to achieve your goal within your budget. Set a low-end and high-end budget prior to your first discussions, and this will save both parties time.
Look for Similar Work Examples
When researching Grand Rapids video production companies, make sure to check out their portfolio. Look for similar work and check out case studies of past client works.
A lot of times they are not able to publicly show work, so reach out to them and they can often send you specific examples.
Ask About Their Process
Just asking a video company about their process will reveal a lot about whether they will be a good fit for your business. A great video production company will ask about your goals, your business objectives, and what really matters to your customers.
While they would be glad to talk about the technical parts of producing a video, that's actually one of the least important parts of the video. The marketing message, who the video is intended for, and how the video is used are far more important than what kind of camera will be used.
Questions about our process? Let us know!
Discuss Marketing
It doesn't matter how great your video is if no one sees it. Marketing will get the video in front of the right people.
Make sure to ask a production company about their marketing process. Do they work with your team to design a strategy? Do they handle YouTube marketing and implementation on your website? Some video production companies simply make the videos and hand them off to you, while companies like us work with you to develop a full-fledged video marketing strategy.
Get a Quote
Make sure to talk to a few companies and get a quote. While the prices will vary quite a bit, it's always important to do your due diligence. The quote should outline the deliverables, how long the project will take, and any other important details. Looking for a quote on your project? Send us a message.
Your Grand Rapids Video Production Company
Capture is a Grand Rapids video production company with a goal of making video easy for your marketing team. We work primarily with small to mid-sized businesses like yours to create videos that support brand image, boost online marketing effectiveness, and support your traditional marketing efforts. And with every project, we deliver an experience that'll make you happy we're working together.
