How Long Does it Take to Create a Video?
For Grand Rapids businesses who are new to video production, one of the most common questions you might have when planning a video is: how long does the process take?
The short answer is: it depends.
Factors like the amount of post-production required, the number of filming locations, and, of course, the process of planning and scripting the video all have a big impact. And don't forget, your internal review and approval process can affect the speed at which your video production is completed.
That being said, for certain types of more routine videos, we've got it pretty dialed in as to how long projects will take. So, in this article, we'll break down the average amount of time video production takes in Grand Rapids for the most common types of videos your business would create.
How Long Do Interviews Take to Film and Edit?
A good number of the videos we create for businesses are built using a combination of interviews or video testimonials. "About us" videos, subject matter expert videos, and customer testimonials are all great examples of this. With a significant portion of the production process being the same, we've got it down to a science.
Not including your internal approval and review process, interview-based video productions typically take the following amount of time:
Pre-Production: 2 weeks
Production: 1 day
Editing: 1-2 weeks
It's important to note that this is just an average. For projects that have a lot of interviews, the editing process will likely take longer. For simpler projects with no b-roll, we can turn them around much quicker. And, of course, if you needed the video yesterday, we can always accommodate. :)
How Long Do Video Ads Take to Create?
Video ads are usually shorter, ranging from 5 to 30 seconds. Because they are shorter, you might think they would take less time. Well, it can take less time, but most often video ads take a bit longer to create than your standard interview-style video.
Since you have a limited amount of time to capture the viewer's attention, you need to be very meticulous with the messaging and visuals of your video. Every single frame needs to push the marketing message forward. That being said, here is what we typically observe for video ad production in Grand Rapids.
Pre-Production: 4 weeks
Production: 1-3 days
Editing: 2 weeks
Again, this is the average time it takes to create a video ad if the internal review process goes smoothly. If you have any questions about video production in Grand Rapids, let us know!
How Long Do VLOGs Take to Create?
VLOGs have become a very effective form of marketing for a lot of Grand Rapids companies because the unscripted approach to filming resonates well with audiences, as they get a genuine and "real" look at your business. VLOGs can perform well in a YouTube marketing strategy, too.
VLOGs are also great because they are generally easy to produce. On average, you can expect VLOGs to take about this long:
Pre-Production: 1 day
Production: 1 day
Editing: 2 weeks
The bulk of the work with VLOGs is in the editing process. As you can see in this video above that we created for Grilla Grills, we shot all of the content in one day with only about one day of planning. Editing for this video took just over a week.
How Long Do Animated Videos Take?
Animated video production takes significantly longer than other types of videos; at least, good animation does. Not only is there more planning in the scripting and messaging of the video, but each element of the video has to be designed, rigged, and then individually keyframed.
However, the result is usually worth it. Your business will have a widely unique and engaging video to use in the marketing strategy.
Not including your internal approval and review process, animated videos typically take the following amount of time:
Pre-Production: 4-6 Weeks
Production: 4-6 Weeks
Pre-production includes scripting and messaging, storyboarding, and designing the elements of your video. Production is the process of animating the video and editing it together, complete with voiceover, sound effects, and final color grading.
Your Grand Rapids Video Production Partner
We hope you found this article helpful! Again, this is the average amount of time we’ve found it takes to create videos for our clients. Your video may be faster or slightly slower depending on the specifics of your video. If you do need a video ASAP, we can always accommodate. Contact us to discuss your video project.
