Video marketing is a powerful tool for home service businesses like roofers, plumbers, HVAC technicians, landscapers, and construction contractors. Below is a list of the best home service video ideas to showcase your expertise, attract new customers, and build trust.
The Best Video Ideas for Home Services Businesses
1. DIY Tips & Quick Fixes
Creating videos that teach simple repairs and maintenance tasks homeowners can do themselves is a great way to build trust. By offering helpful advice, you establish credibility as an expert in your industry, making it more likely that viewers will turn to you when they need professional assistance.
2. Before & After Transformations
Showing potential customers the quality of your work with before-and-after transformations is a powerful way to demonstrate your expertise. These videos inspire viewers by showcasing real-life project results and give them a clear vision of what your services can achieve.
3. Product Comparisons
Helping customers make informed decisions by comparing different products or solutions, such as tank vs. tankless water heaters, can position your brand as an industry expert. These videos simplify the decision-making process for your audience while building credibility and trust in your recommendations.
4. When to Hire a Pro
Explaining when DIY solutions are appropriate and when it’s necessary to hire a professional can help customers understand the risks of tackling complex projects themselves. Highlighting safety concerns and showcasing your expertise reinforces why your services are the best choice for difficult or high-stakes jobs.
5. Day in the Life Videos
Capturing behind-the-scenes footage of your team at work creates engaging and authentic content that resonates with potential customers. These videos build trust by giving viewers a genuine look at your company’s operations and work ethic.
6. Seasonal Maintenance Tips
Providing guidance on seasonal maintenance tasks, such as winterizing outdoor faucets, preparing an HVAC system for colder months, or prepping a lawn for summer, helps homeowners stay ahead of issues. These videos offer ongoing value to your audience while keeping your business top of mind year-round.
7. Customer Testimonials
Showcasing real experiences from satisfied customers provides powerful social proof that influences potential clients. By featuring positive feedback, these videos help build confidence in your services and encourage new customers to reach out.
8. Process & What to Expect Videos
Walking potential customers through what happens when they book your service helps set clear expectations. These videos reduce hesitation and make it easier for people to take the next step in hiring you by showing them exactly what to expect.
9. Behind-the-Scenes Content
Giving customers a glimpse into the personality and people behind your business can strengthen relationships and build brand loyalty. These videos create a personal connection with your audience, making your business feel more approachable and trustworthy.
10. Exclusive Promotions & Referral Incentives
Announcing special deals and promotions through video encourages customers to take action and share offers with their network. Referral incentives can drive more leads and create repeat business, making these videos a valuable tool for growth.
11. About Us Video
About us videos are a key video that every home service company needs to make once they have a budget to hire a professional video production company. This video explains who you are as a company and how you help your customers.
How These Videos Align with the Buyer’s Journey
While all of these videos are valuable, they work best at different stages of the buyer’s journey:
- Awareness: DIY tips, before & after transformations, seasonal maintenance.
- Consideration: Product comparisons, when to hire a pro, day in the life.
- Purchase: Customer testimonials, process videos.
- Advocacy: Behind-the-scenes, promotions, maintenance tips.
A well-rounded video marketing strategy will ensure you’re engaging customers at every step. Looking for professional video editing or production for your marketing team? Or do you need help editing the videos you film? Send us a message to see how we can help you.
