Case Study

Leverage video for your trade show and dealer marketing program.

Kawasaki is a total systems engineering company, leading the way in hydraulics and supplying equipment for a huge range of applications – including industrial, construction and marine.

Project Objective

For over 25 years, Kawasaki Precision Machinery USA has provided distribution and service for all of Kawasaki’s hydraulic products. The objective was to communicate the added benefits dealers would receive with the addition of USA manufacturing. Additionally, the video would show which products would be first produced in the USA. Videos were created specifically for their trade show marketing program and then adapted for website and social media use.  

Video Production

We gathered on-site video footage while Kawasaki was expanding their building. We used strategic angles and close-up footage to best capture the in-progress expansion. 

3D Animation, Motion Graphics

3D Animation was used extensively to show their product lineup. 3D animation was suited well for this application, as we were able to show how the many custom configurations Kawasaki provides for their K3VLS pump models. 


We relied on motion graphic text to communicate messaging in a trade show environment. 

Watch Our Kawasaki Videos

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Tradeshow Video

The trade show video used on-screen text to deliver a message without sound. Strategic text and pacing communicated the high-level messaging without the need to watch the full video. 

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Web Video

We adapted the tradeshow video to include a voiceover and additional messaging for use on Kawasaki’s website. 

“5 Stars for Rob and his team at Capture Video and Marketing, they did an excellent job and were REALLY easy to work with.


We needed a professional corporate video of our warehouse, production area and product CAD footage at Kawasaki Precision Machinery in Grand Rapids, MI. They created a wonderfully professional video for a reasonable rate and delivered it on time, in the formatting we required, as promised. There was nothing about our experience that I could have asked for improvement on. Every aspect was excellent.


Thanks Capture Video and Marketing. I’ll be calling you again in the future!”


– Kawasaki Precision Machinery USA


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