Las Vegas Canopy Explainer

How does the largest single video screen in the world get built and installed? 

Fremont Las Vegas Canopy Case Study
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Watchfire is a manufacturer of digital signs based in Danville, Illinois. Watchfire equips businesses with the most technologically advanced digital signage available.

Project Objective 

Fremont Street in Las Vegas is home to the largest single video screen in the world. Long overdue for an update, Watchfire was selected to completely re-design and update the LED canopy. 

We were hired by Watchfire to explain the $32 million dollar project through a series of marketing videos, animations, and trade show materials. 

3D Animation

We modeled and animated the Las Vegas Canopy in a stylistic 3D animation. The 3D model was derived using photos, sign schematics and Google Maps imagery. 

Trade Show Marketing

Videos and content were specifically formatted for Watchfire’s trade show booths. Overhead signs showed a quick preview of the explainer video. An in-booth LED display, showed the video with on-screen text. Ask us how we can create content for your trade show marketing program. 

Watch Las Vegas Canopy Videos

Fremont Street LED Canopy Display Completion Video 

Once construction was completed, we created a video showcasing the entire project from start to finish. 

Fremont Street LED Canopy Upgrade
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Fremont Street Pre-Visualization Video

The full explainer video uses voiceover to explain how the new sign will be built. Used on social media, website marketing and in press releases. 

Trade Show Explainer Video SImage
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Trade Show Explainer Video

This pre-visualization trade show video uses on-screen text to communicate in an environment where voiceover cannot be used. 

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3D Animation 

We modeled the Las Vegas Canopy in a stylistic 3D animation. This video features a fly through animation. 

Animated Explainer Videos and Motion Graphics
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Tradeshow Content for Displays

We created content for overhead LED displays that get customers to visit Watchfire’s trade show booth. 

Looking for a Creative Marketing Agency to Partner With?

Capture Video + Marketing is a full-service creative marketing agency in Grand Rapids, Michigan. We specialize in all things video. We help brands grow. 

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