About Us

Grand Rapids Video Marketing Agency

We are a creative marketing agency that specializes in video marketing. We’re based in Grand Rapids, Michigan, serving clients locally and throughout the US. 

 

We’re a team of creatives, industry professionals, and freelancers. Our team is small and agile, bringing in creative specialists to meet the needs of our clients. c

Our Mission

Help businesses communicate solutions, ideas, and emotions through story-driven video. 

Our Process

The on-boarding process starts with us getting to know you first. We’ll learn about your business and align with your goals. What is your business struggling to communicate? Do customers know where to go? These are the types of questions we start with, then diving deeper into your company’s pain points.

Define Objectives

  • Show a Solution
  • Prompt Action
  • Educate & Inform
  • Establish Trust
  • Provide Value
  • Convey Emotion

Strategy Comes First  

Setting clear objectives is critical to the success of any project. Whether it’s sales, recruitment, or communications – we’ll design a strategy targeted at your goals. 

Scripted Video

  • Commercial
  • Instructional
  • Promotional
  • Brand Story

Organic Video

  • Motion Graphics
  • 3D Modeling
  • Screen Recording
  • Whiteboard

Live Video

  • Social Streaming
  • Social Stories
  • Webcasts
  • Podcast

Custom Video Solution 
Marketing videos typically fall into four different types of video. But it’s not uncommon to mix styles or to integrate animation elements into both live and edited videos. We’ll craft a custom video solution that has one goal in mind – meeting your objectives. 

Marketing

  • Social Media
  • Paid Advertising
  • Website & Search
  • Email
  • Tradeshow & Offline
  • TV & Outdoor

Target The Right People

Video without marketing is like buying a Ferrari and not putting in any gas. We’ll work with your in-house marketing team or manage the marketing of your video completely. 

Rob Devroy

Creative Director

As creative director, Rob oversees the creative vision and strategy of marketing campaigns. Rob’s robust background in corporate and agency marketing was the catalyst to him starting the agency.

 

Rob enjoys working with clients and being a strategic partner to their business. Rob’s always looking for new ways to express his creativity through image and sound.

What Makes Us Different?

We sit at the perfect intersection of a digital marketing agency and video production company. Our in-house video production team allows us to produce high quality, story-driven video and integrate it with traditional digital marketing strategies. This strategic positioning delivers significant cost performance to our clients.

 

In addition to video production and the marketing of the video, we create full campaigns to encompass the video. This includes long-term video strategy, YouTube channel management, blogs, podcasts, and other creative elements such as graphic design and website creation.

Industry Expertise

Our Clients

Our client experience spans several industries, including  healthcare, manufacturing, eCommerce, tech, and financial. From small businesses to larger corporate structured business, we’ll partner with you on a level that makes sense to both your goals and budget. 

“We could not be more pleased with the results! From start to finish, the entire project was carefully planned, communicated and executed. There were no surprises; they were on time or early with every milestone and the finished product was everything we hoped it would be. We would 100% recommend working with this extremely knowledgeable and professional team.”

 

OMT-Veyhl

“We have been fortunate to work with Rob on three videos, all of which exceeded our expectations! Rob is a pleasure to work with throughout the process, from on-site video shoots to script writing to editing to the final top-quality video he delivers timely. We value our relationship with him and look forward to more opportunities to work together!”

 

Petoskey Plastics

We have been using Capture Video and Marketing’s creative services at my company since the start and every project turns out greater than the last! Project management is great and communication is always open. We have completed 7 video projects with them and we get national recognition on social media as well as great feedback from professionals in our industry. If you have a video project or need marketing services Rob is your guy!

 

Manufacturing Client

Let's Get To Work.