Video marketing is an extremely powerful tool for landscape designers and landscapers looking to grow their business. Video is the best way to showcase your services, build trust, and attract new clients, especially with how much time people spend on social media.

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For home service companies, creating videos like before-and-after transformations, behind-the-scenes content, or client testimonials is a great way to market your business and stand out from the competition.

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In this blog, we’re going to cover four key video types that every landscape designer should be using.

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1. Before & After Videos (Project Showcases)

This is probably our favorite type of video. Before-and-after videos show the transformation of a landscape, backyard, or deck, starting with how it looked before, capturing the process of your team working, and revealing the final result.

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These videos work phenomenally well at every stage of the buying journey. Potential customers can visualize how their own space could be transformed, and it positions your business as the one to make it happen.

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If you were only going to make one type of video, make this one.

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Tips for Making Them:

• These can be filmed with a phone or made from photos.
• Getting the before and after is crucial, but filming some of the process is even better.
• Set the video to music or record a voiceover to narrate your process.

Where to Use Them:

• Great for all stages of the buying journey.
• On your website, host 16:9 formatted videos on YouTube and embed them on service and blog pages. Use SEO keywords to improve organic rankings.
• For social media, post 9:16 formatted clips on Instagram, Facebook, and TikTok with local tags.

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2. Client Testimonial Videos

Client testimonials are a staple for any business. Beyond word-of-mouth recommendations, testimonial videos are one of the best forms of social proof. If you have a happy customer raving about your service, ask if they’d be willing to be on camera. Simply ask them a few questions about their experience, the process, and their satisfaction with the results.

Tips for Making Them:

• If you have the budget, consider hiring a local videographer to film the interview.
• Can be filmed on a phone, but make sure you have good audio.
• Capture b-roll (like in a before-and-after video) to create a more compelling case study.

Where to Use Them:

• Client testimonials work best for potential customers who are near the decision-making stage.
• These perform best on your website, hosted on YouTube and embedded on service or contact pages.
• Can also be cut into clips for social media.

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3. Behind-the-Scenes (Process Videos)

Behind-the-scenes or process videos give potential clients a look at how your team works. These can include footage of your team designing a backyard, working on-site, or explaining the thought process behind a project. Raw, organic content like this performs exceptionally well on social media because it feels authentic and relatable.

Tips for Making Them:

• This type of video benefits from hiring a local videographer since it's more involved.
• Capture moments that show your process, from design to execution.

Where to Use Them:

• On your website, host on service pages to showcase your expertise.
• For social media, cut them into shorter clips to post on platforms like Instagram, Facebook, and TikTok.

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4. Educational & How-To Videos

Educational videos help establish your business as an expert while also providing value to potential customers. Think about the common questions clients ask you during the sales process and create videos answering them.

Tips for Making Them:

• These can be filmed on a phone if you have good audio.
• Hiring a videographer or video company can help you batch-produce multiple videos at once.

Where to Use Them:

• Post these videos on your blog to improve website SEO.
• Keep them widescreen and host them on YouTube, integrating keywords for better search rankings.
• Repurpose them for social media by cutting them into shorter clips.

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Where to Use Video as a Landscape Designer

For landscape designers, landscapers, and home service companies, using video strategically is key to getting the best results.

• Social Media (Instagram, Facebook, TikTok) → Best for engagement and local brand awareness. Use 9:16 (vertical) formats for better engagement.
• Website → Helps convert visitors into leads.
• YouTube → Great for long-term SEO and organic traffic.

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Need Help with Video Marketing?

If you want to learn more about using video for your home service business, we’ve created a full blog and video covering a complete video strategy for home service companies. Be sure to check it out.

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And if you need help creating videos or implementing a video marketing strategy, whether you need us to film and edit content or just edit the footage you capture on job sites, reach out to us! We’d love to help.